VP Bank's strategy centres on its domestic market in Liechtenstein and select international client groups within the private clients and intermediaries business. VP Bank aims to achieve sustainable growth in these segments, build on its existing strengths, and solidify its market position in the long term.
What VP Bank stands for
Since its foundation in Vaduz in 1956, VP Bank has grown from a small, family-like bank to become one of Liechtenstein's three systemically important banks, as well as an internationally active financial institution. Employing around 1,000 people, the bank provides expertise, flexibility and first-class, personalised solutions.
Clients benefit from:
an understanding of client needs, even across national borders;
personal wealth planning, asset management and investment advisory;
very good investment performance, including in multi-year comparisons;
a modern, user-friendly client platform;
reliability thanks to above-average capitalisation, a strong liquidity position and anchor shareholders with a long-term focus.
Business model
VP Bank was founded by Guido Feger, a successful entrepreneur and one of Liechtenstein's most prominent trustees. Building on this legacy, VP Bank has become a trusted partner for financial intermediaries and high-net-worth private clients.
The business model includes:
the universal bank in its home market Liechtenstein;
a partner for intermediaries such as trustees, external asset managers, lawyers, family offices and fund managers;
a specialist for private clients with complex needs in the areas of asset protection and investment;
Asset Servicing for third-party and private label funds.
Strategic and financial objectives
VP Bank aims to achieve the following objectives with its business model:
VP Bank is a well-established bank in Liechtenstein, offering a wide range of services for everyone, from simple savings accounts to personal investment advice, financial planning and comprehensive financing options.
VP Bank is the preferred partner for intermediaries. The bank also aims to achieve a leading position among external asset managers in growth markets. In Liechtenstein, VP Bank is the first choice for trustees.
VP Bank is a recognised specialist in wealth management and asset protection for high-net-worth private clients in selected markets. The bank is also the leading provider of premium real estate financing in the British Virgin Islands.
In Asset Servicing, VP Bank is the one-stop shop for alternative investment funds.
These strategic ambitions form the basis for the financial goals of VP Bank:
1 operating expenses/operating income.
Strategy
VP Bank's strategy is based on its diversified business model and associated objectives. The aim is to achieve balanced growth in all business areas, promoting synergies between universal banking, private client services, and intermediary business to increase value creation.
Universal bank
The universal bank in Liechtenstein offers a comprehensive range of services for private clients and companies. As a well-established and systemically relevant bank firmly anchored in its home market, VP Bank offers services ranging from account solutions and payment transactions to financing, commercial banking and investment solutions. The aim is to increase its market share.
A universal bank's broad existing client base and diverse points of contact create development potential that should be leveraged more systematically in future. One strategic focus is the structured expansion of the affluent client segment. The emphasis here is on taking a long-term view that includes involving the next generation early on. Growth will therefore be achieved by further developing existing client relationships and acquiring new clients. At the same time, the universal banking offering will serve as an acquisition channel for private banking, gradually introducing clients with growing asset structuring and cross-border needs to more comprehensive advisory and investment solutions.
In addition to the private client business, the corporate client business is a key component of our universal banking offering. The range of services is aimed at small and medium-sized enterprises, as well as institutional clients, and includes financing, investment loans, cash management solutions, and support for business growth and succession processes. The close connection between the business and the private financial needs of clients opens up additional acquisition and development potential. The aim is to strengthen the market position in the long term by promoting growth through long-term, partnership-based client relationships.
VP Bank uses its geographical location to its advantage in order to expand its client base. Its proximity to Switzerland allows it to provide universal banking services to private clients and businesses in neighbouring regions.
VP Bank offers expertise, flexibility, and first-class solutions with a personal touch.
Urs Monstein
Chief Executive Officer
Partner for intermediaries
VP Bank positions itself as the specialist and reliable partner for medium-sized intermediaries. These include:
external asset managers,
trustees,
family offices and
lawyers.
The strategic focus on this business area, coupled with the company's long-standing and in-depth expertise in intermediary business, constitutes a key competitive advantage. VP Bank's business with intermediaries is firmly embedded in its DNA, shaping its orientation, processes and service culture.
A key distinguishing feature is the partnership-based approach, which has a clear focus on bespoke solutions. VP Bank respects the client interface of intermediaries and positions itself as a partner providing infrastructure and expertise. Personal service is combined with direct access to specialists in key areas such as trading, compliance, and asset management. This allows the bank to efficiently and effectively address complex, cross-border and specific client needs in a solution-oriented manner.
High regulatory expertise, stable framework conditions and reliable, standardised processes form a central basis for cooperation. Short decision-making processes, efficient processing and support with regulatory requirements enhance intermediaries' operational performance. This is complemented by an advanced, powerful platform that connects intermediaries efficiently and supports smooth processing and a high level of transparency.
VP Bank defines growth markets as regions in which it has many years of experience, in-depth market knowledge and a well-developed client network. These include intermediaries in particular sectors, such as:
Liechtenstein,
Switzerland,
Luxembourg,
Singapore and
Hong Kong.
In these markets, VP Bank is strategically investing in the expansion of its intermediary business with the aim of increasing its market share and strengthening its position.
Specialist for international private clients
In the private client business, VP Bank pursues a focused growth strategy. Its activities are aimed at an international clientele with cross-border asset needs.
In this area, VP Bank has strong strengths. These include many years of experience in cross-border business as well as strong expertise in dealing with different legal and regulatory framework conditions. This expertise forms the basis for reliable, long-term support in an international context.
The range of services is tailored to complex international client needs. The focus is on asset management, individual investment solutions, as well as issues of asset structuring and asset protection. High regulatory security and compliance with international standards create trust and planning security for the clients. A partnership-based approach to advisory services with personal support and short decision-making paths shapes the client relationship.
VP Bank is internationally active and has a broad client base. Growth and investing activities focus on selected growth markets, where the bank has geographical, linguistic, and cultural proximity to clients as well as a corresponding network. This includes clients from:
Liechtenstein,
Germany,
Sweden,
Denmark,
Eastern Europe and
British Virgin Islands.
The offering is primarily aimed at international communities of Swedish, Danish and Eastern European nationals living outside their country of origin. These clients tend to have cross-border living situations and assets, and require increased support in terms of structuring, asset protection and advice. Services are provided from the locations Switzerland, Luxembourg and Liechtenstein. There are no plans to establish a physical presence in growth markets at this time.
Business areas and markets
Asset Servicing
Asset Servicing plays an independent and strategically important role within the VP Bank Group. It provides comprehensive fund services for fund initiators and considers itself a specialised B2B service provider for:
asset managers,
family offices,
institutional investors and
external asset managers.
As a one-stop shop, the entire range of services for the administration of UCITS and AIF funds is offered. This includes services such as structuring advice, prospectus preparation, coordination with regulatory authorities for launches, regular fund price determination, share register management, custody of fund assets, and preparation of all regulatory reports. Clients therefore have access to all services along the fund value chain. Thanks to a modular approach, services can also be individually selected and combined.
With a focus on Liechtenstein and Luxembourg as fund domiciles, we can offer EU/EEA-compliant fund products at two locations. Thanks to their EU passport, these products are ideally suited to distribution not only in Europe, but also on other continents, such as Asia.
In addition to the distribution of the one-stop shop offering, cooperation with other management companies is increasingly coming to the fore. Asset Servicing handles fund administration and acts as custodian for their funds.
The success of Asset Servicing hinges on developing bespoke solutions for B2B clients, marketing them actively and producing them largely independently.
The aim is to continuously gain market share in both the rapidly growing Luxembourg market and in Liechtenstein. Market development efforts are primarily focused on the VP Bank Group's growth markets, which also allows synergies to be leveraged in the distribution of the range of services.
Investments
VP Bank is specifically investing in its future viability. Its focus is on more than just growth; it is also strengthening resilience, increasing efficiency and meeting client needs. The key areas of investment are talent, technology, products and services.
The use of artificial intelligence is an important aspect of technological development. The central AI Solutions team coordinates all of VP Bank's AI initiatives, aiming to identify and meet client needs, increase resilience in risk and compliance areas, and improve internal process efficiency. The first applications are already in use.
Furthermore, VP Bank is making progress with several key transformation and infrastructure projects. These include implementing the SAP project, expanding the data warehouse, upgrading the payment system to include instant payments, implementing various regulatory requirements and optimising core processes. Expanding digital client services will contribute to a modern, efficient and consistent client experience.
These investments are laying the foundation for VP Bank to create sustainable value and develop successfully in a dynamic market environment.
