Important events in 2025

2025 was characterised by high levels of client satisfaction, innovations in advisory and investment services, and the further development of digital processes. Strategic investments and personnel decisions strengthened VP Bank's position, creating a solid foundation for long-term growth.

January

High level of satisfaction in client survey

In collaboration with the independent institute YouGov Switzerland, a group-wide client satisfaction survey is conducted in the area of private banking as well as in the intermediary business. The survey confirms that VP Bank achieves a high level of satisfaction among its clients.

January

Added value for clients through a holistic advisory approach

VP Bank is introducing a tool-based and goal-oriented advisory approach. The module-based offering provides clients with maximum flexibility.

February

Partnerships with athletes Chiara Tamburlini and Karl Egloff

VP Bank is expanding its sponsorship and entering into partnerships with the talented Swiss golfer Chiara Tamburlini and the Ecuadorian-Swiss extreme mountaineer Karl Egloff.

February

Expansion of the digital onboarding services

Expanding new digital onboarding services reduces administrative processes and operational risks simultaneously. The system-side integration of video identification supports efficient compliance with regulatory KYC requirements and accelerates the provision of bank client services.

March

2024 annual results

In 2024, the VP Bank Group generated a net profit of CHF 18.5 million. Assets under management increased by 9.5 per cent, with net new money inflows of 3.6 per cent.

March

Strengthening brand presence with a new image campaign

A new image campaign is launched as part of its strategic growth initiative. The campaign aims to increase visibility in core markets and position VP Bank as a competent partner for individual and future-oriented financial solutions.

April

62nd Annual General Meeting

VP Bank's shareholders resolve to distribute a dividend of CHF 4.00 per registered share A and CHF 0.40 per registered share B and approve the re-election of Dr Mauro Pedrazzini as well as the election of Dr Stephan Ochsner and Barbara Ofner to the Board of Directors.

April

30 years of presence in the BVI

VP Bank (BVI) Ltd proudly celebrates its 30th anniversary in the British Virgin Islands. To mark this occasion, an evening of local entertainment and a review of the company's achievements is held.

May

Digital assistance for informed investment decisions

The Investment Recommender combines VP Bank analysts' in-depth expertise with state-of-the-art data analysis. This digital tool allows investors to efficiently compare their portfolio with current market recommendations, enabling them to optimise it with performance-driven alternatives.

June

Attractive banking solutions for young clients segment

VP Bank has revised its VP Nova offerings in response to the changing needs of the digital generation. The optimised product range provides flexible solutions tailored to different life stages, from opening the first account at age 12 to starting a career, and combines modern banking tools with exclusive benefits through the VP Nova Club.

July

40 per cent stake in Embla Fund Management AG

VP Bank Group strengthens its position in the fund business by making a strategic investment in Embla Fund Management AG. With a 40 per cent stake, VP Bank has become the new majority shareholder.

July

Appointment of Roland Kläy as new Chief Financial Officer

The Board of Directors appoints Roland Kläy as the new Chief Financial Officer and Member of Group Executive Management as of 1 October 2025.

August

2025 semi-annual results

Despite a market environment characterised by falling interest rates, unfavourable currency effects and geopolitical uncertainties, VP Bank increased its profit for the first half of the year to CHF 28.8 million.

September

Product launch of the wealth management mandate VP Vida Go

The launch of the new VP Vida Go mandate redefines access to first-class asset management. With an initial investment of CHF 10,000, clients can enjoy a professional investment solution designed for long-term wealth accumulation.

September

VP Bank Swiss Ladies Open

From 11 to 13 September 2025, the sixth edition of the VP Bank Swiss Ladies Open takes place at the Migros Golfpark Holzhäusern, with VP Bank as the main sponsor. 120 of the best female golfers from the Ladies European Tour (LET) compete against each other on the challenging 18-hole championship course at Lake Zug.

September

Vaduz "Genussfestival" 2025

From 6 to 14 September 2025, Vaduz is once again the stage for the region's largest culinary festival, supported by VP Bank as its sponsor. The Vaduz "Genussfestival" delights visitors with a top-class line-up of 34 top chefs, who together have over 300 Gault Millau points and 26 Michelin stars between them.

October

Strategic anchoring of artificial intelligence

VP Bank is making targeted use of artificial intelligence to increase the efficiency of internal processes by strategically embedding the AI Solutions team. Automating administrative tasks allows the bank to provide even more personalised support and address its clients' individual concerns.

November

Felix Brill appointed Head of International Locations

The Board of Directors appoints Felix Brill as the new Head of International Locations, effective 1 January 2026. In this role, he will be responsible for the client business in Switzerland, Luxembourg and Singapore.

November

VP Bank Opus Award

On 13 November 2025, the Hagenhaus in Nendeln hosts a special musical evening: the second VP Bank Opus Award Night. Four exceptional young musicians perform for an enthusiastic audience and expert jury to showcase their skills.

December

VP Bank publishes the 12th edition of the investment magazine Telescope

The 12th edition of the investment magazine Teleskop focuses entirely on the theme of 'Maximum Health', exploring the relationship between human wellbeing and economic progress.