With its corporate strategy, VP Bank is building on its strong existing business in its home market of Liechtenstein and four international locations. The aim is to continue growing in all regions.
What VP Bank stands for
Founded in 1956 in Vaduz, VP Bank has grown from a friendly local bank to become Liechtenstein’s third-largest bank and an internationally active financial services enterprise, with locations in Liechtenstein, Zurich, Luxembourg, Singapore and the British Virgin Islands. Thanks to the expertise and flexibility of its employees, the bank is able to offer top-notch solutions with a personal touch.
Clients benefit from:
an understanding of their needs across national borders;
personal wealth planning, asset management and investment advisory services;
very good investment performance, including in multi-year comparisons;
a modern, user-friendly client platform;
reliability thanks to above-average capitalisation, a strong liquidity position and anchor shareholders with a long-term focus.
Business model
VP Bank’s founder, Guido Feger, was a successful entrepreneur and one of Liechtenstein’s most important trustees. Over the years, the bank has established itself as an experienced partner for financial intermediaries. It also makes the expertise it has built up available to wealthy private clients on an international basis. The bank’s home market of Liechtenstein is complemented by a comprehensive retail banking and commercial banking business.
Positioning:
Universal bank in Liechtenstein
Partner for intermediaries: these include trustees, external asset managers, lawyers, family offices and fund managers
Specialist for private clients with complex needs when it comes to asset protection and investment
Fund competence centre for third-party and private label funds
Targets
VP Bank has a diversified business model in various markets with good growth prospects. With local market development plans, the bank’s target is to continue growing in all markets.
In doing so, VP Bank aims to achieve the following objectives:
In Liechtenstein, VP Bank offers a wide range of services for everyone as a distinguished bank: from a simple savings account, personalised investment advisory services and financial planning to comprehensive financing.
VP Bank is the preferred partner for intermediaries. The bank also aims to attain a leading position with external asset managers in Singapore. VP Bank is the first port of call for trustees in Liechtenstein.
VP Bank is a recognised specialist in wealth management and asset protection for wealthy private clients in selected markets. In the BVI, it is also the leading bank for the financing of premium real estate.
In the fund business, VP Bank is the one-stop shop for alternative investment funds.
Location and segment strategies
Liechtenstein
VP Bank is currently pursuing a growth strategy in its home market of Liechtenstein, coupled with the acquisition of market share. In addition to Liechtenstein, the bank’s focus includes other select target markets abroad. The bank has its roots in business with external asset managers and trustees, and this will remain an important pillar of its growth strategy in the future. The continuous expansion of the bank’s digital platform, with the aim of increasing efficiency and simplifying operational processes with partners, is of great importance in this respect.
In the private client business, the bank’s focus is on the structured expansion of its affluent business. This includes offering comprehensive support, aided by the introduction of a standardised, goal-based advisory process. In the lending business, the focus is on supporting growth plans in the private client and intermediary segments. Thanks to its considerable market knowledge, VP Bank is able to offer tailored financing solutions that meet the specific needs of its clients. In addition, the support provided to younger generations is being stepped up further to ensure a successful transfer of wealth.
VP Bank is currently pursuing a growth strategy in its home market of Liechtenstein, coupled with the acquisition of market share.
Urs Monstein
Chief Executive Officer
Switzerland
In Switzerland, VP Bank is pursuing balanced growth in its intermediary and private client businesses. In the intermediary business, the bank intends to continue utilising the momentum generated by the growth seen in 2024. VP Bank’s offering is characterised by personal, tailor-made services, an international network and an advanced platform. In the private client business, growth is being sought not only in Switzerland, but also beyond the country’s borders. The aim is to accelerate growth by hiring an adequate number of client advisors.
Luxembourg
In Luxembourg, the bank has been able to establish a solid foundation for its intermediary and private client businesses to bolster its reputation as a trusted partner. Efforts towards encouraging growth are focused on the markets of Luxembourg, Germany and the Nordic countries. Targeted activities are being employed with the intention of increasing the visibility and raising the profile of VP Bank.
Singapore
The bank’s renewed strategy places a strong focus on promoting synergies between the intermediary and private client segments. In line with this, the robust financial infrastructure, strategic location and forward-looking regulatory environment of the city state of Singapore are being utilised to capitalise on opportunities in the rapidly growing Asian markets. In this regard, business with external asset managers is at the core of VP Bank’s strategic development, while its private client business is being run on a complementary basis.
British Virgin Islands
The market strategy of VP Bank (BVI) Ltd is focused on continued successful growth in the financing of prime real estate and on strengthening its market leadership in this attractive niche. In addition, the aim is to further expand the range of investment solutions available to private clients with new offerings that are appropriate to a private bank which provides holistic advisory services. New clients choose VP Bank (BVI) based on its proven network of partnerships, which is being expanded on an ongoing basis.
Asset Servicing
Asset Servicing is pursuing the strategic goal of gaining share in the rapidly growing markets of Luxembourg and Liechtenstein. In terms of market cultivation, the focus is primarily on the target markets of VP Bank Group, which will also enable the use of synergies in selling its range of services. To augment the sale of the bank’s one-stop-shop offering, the focus is increasingly on collaboration with other management companies for whom fund administration and custodial functions can be taken on for their funds.
Financialtargets
The combination of the Group strategy and the local market cultivation plans provides the basis for VP Bank’s financial targets. VP Bank aims to achieve annual net new money growth of over 4 per cent, annual revenue growth of 4 to 6 per cent and a tier 1 ratio that is always above 20 per cent. In addition, the intention is to maintain the cost/income ratio at a competitive level over the long term.
